Thursday, July 31, 2008

Les Bleus adds a 1998er to the staff

An interesting strategic....and public relationships move by Les Bleus adding Alain Boghossian to the managing staff. A move that seems to come out of left field. First of all, I had not heard of Alain being someone looking to move into the managing ranks especially at the international level. Second it is an interesting move that Domenech is basically being told who to add to his staff, obviously the FFF is putting their stamp on how Domenech runs his organization.

On the surface this would appear to be a way to bury the hachette between the FFF, Domenech and the World Cup '98 alumni. Of course this is a brilliant coup. Domenech gets a 98er on the staff, but not a big named one...the 98ers get one of theirs on the staff and the FFF shows who really has the power. Had they placed Deschamps or Blanc in this role it would clearly be a signal that they have a manager in waiting, with Boghossian they have someone that would not be on the short list for the role, but was an active member of the 1998 squad.

We shall see how this plays out and how much value Alain brings to the equation, but from a PR perspective a grat move for the FFF.

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