Nike's move to world dominatation continues

http://www.sport24.com/football/equipe-de-france/actualites/nike-supplante-adidas-122708/

Just read this today, that Nike will be kitting out the French national football team starting in 2011. Nike will be paying the sum of 320 million euros over 7 1/2 years...or more than 42 million Euros a year! Almost three times as much as Adidas was giving the FFF of 13 million Euros...wow.

First of all, being a loyal Adidas fan I am a little disappointed in the switch to Nike I will survive....being an Arsenal and PSG fan I have a lot of Nike gear taking up my closet space.

Second of all, this is another step in Nike's efforts to own the football world. They made waves a decade ago when the became the kit provider for the Brazilian national team, that announced their seriousness with Football. Over the years they have been going head to head with traditional football uniform power Adidas at the club level.....ever notice that they tend to split rivals in domestic leagues -

Adidas v Nike
Real Madrid v Barca
Chelsea/Liverpool v Manchester United/Arsenal
Ajax v PSV
River Plate v Boca Juniors
Marseille v PSG
ACMilan v Juventus/InterMilan
Bayern Munich v Dortmund

I am sure the list goes on. The same can be said about the national teams - Brazil with nike, Argentina with Adidas.....Germany, France, and Spain Adidas - Holland, Portugal, and England with Nike (Nike acquired Umbro that kit out England). And now Nike gets Les Bleus...after having made efforts to get Germany to switch....now that would be a coup being that Adidas is a German flagship.

So the battle of the elephants goes on. Come 2011 I guess I will have to look for my France gear at the Nike store on the Champs Elysee and not Adidas on Rue Rivoli.....

So the